CLIENT SUCCESS STORY

LIV by Unify

Relied on Attractful for strategic growth and successful acquisition

Jae Shin, CEO and Co-Founder of Unify talks about what it was like working with Attractful.

Hubspot CRM

Sales Enablement

Content Marketing

“All the checkboxes have been checked out. A clear win for us, considering where we are today versus where we were before. I feel like we’re leap years ahead.”

NAME

Jae Shin

TITLE

CEO and Co-Founder of Unify

LOCATION

Toronto, Canada

INDUSTRY FOCUS

PropTech

YEARS IN BUSINESS

SOCIALS

Who Is LIV by Unify?

Unify’s LIV platform is a SaaS PropTech solution designed for multifamily, commercial, and student properties. It enhances tenant experiences and real estate operations by automating key workflows such as communication, amenity booking, maintenance, and community management - all from a single app.

Scaling marketing and diversifying clients, while staying lean

Unify had a market-proven product and a major client but that wasn’t enough. The next step was diversifying and expanding their market share - and for that - they needed a partner to help them enhance brand awareness and execute a go-to-market strategy.

Operating lean, they couldn’t justify a full-time sales and marketing team, so they sought experienced go-to-market specialists who could help them build the foundations for growth.

“We were tech-focused and needed to build our marketing and sales game from scratch. We wanted a mechanism that we could use to go forward. We needed to build a brand voice and brand awareness around it. And I think we’ve come a long way.” - said Jae.

THE SOLUTION

A results-driven strategy to create brand awareness

Attractful stepped in as Unify’s marketing partner, providing a multi-faceted marketing game plan that aligned with their lean operations. Over six months, Attractful’s team built and implemented:

‍HubSpot CRM implementation: Setting up a robust CRM system for streamlined lead management‍
Sales enablement assets: Developing marketing materials that aligned with the sales strategy, including a product webinar‍
Compelling copy and content: Overhauling the key website pages to maximize performance; Creating blogs, emails, and LinkedIn content to build brand awareness

While the focus of Attractful’s campaigns was on highlighting LIV’s core features and advantages, Michelle Ock (Unify’s Director of Strategy and Operations), noted:

“When Attractful came in - it was a blank slate. You created a much more robust brand out of our product. You helped get our name in front of our prospects and generate great marketing content. All of those are wins for us.”

THE RESULTS

The foundations for growth and scaling success

Attractful’s strategic approach delivered transformative results in a short time span:

‍A scalable marketing system set in place‍
Brand differentiation clearly sets LIV apart from competitors
LIV’s digital presence positions them as a major PropTech force

100%

New Hubspot CRM

2-3X

Marketing Content

“We started from zero. A lot of the things we’ve done and achieved are new territory. Those will be great foundational pieces we can build upon. I’m really proud of what we’ve achieved.”

THE ATTRACTFUL DIFFERENCE

“A perfect fit for lean startups”

Michelle expressed her satisfaction with seamless project management, which ensured not only quick execution but also helped everybody “stay on top of all the moving pieces”.

She added: “Attractful is a really good team of people with specific roles, very well-organized. They are perfect for startups who are a little seasoned but still operate lean and don’t have a full marketing team.”

A young lady showing and explaining her presentation during an office meeting.

Why work with Attractful

Seamless integration

We become an extension of your team, offering seamless project management and execution

Expert guidance

From content creation to CRM setup, we guide startups through every stage of their marketing journey

Scalable growth

Attractful helps clients grow while staying lean, providing tailored solutions without the overhead of a full-time team

LIV by Unify