CLIENT SUCCESS STORY

ThreatSwitch

Relied on Attractful for strategic growth and successful acquisition

John Dillard, Two-Time Founder; Advisor; Investor talks about what it was like working with Attractful.

Fractional CMO

Lead Generation

Marketing Ops

“Attractful’s integration and measurable results helped drive our growth and acquisition success. Their approach ensured we become favorably positioned for acquisition in 2022.”

NAME

John Dillard

TITLE

Two-Time Founder; Advisor; Investor

LOCATION

United States

INDUSTRY FOCUS

SaaS Security Compliance

YEARS IN BUSINESS

SOCIALS

Who Is ThreatSwitch?

ThreatSwitch was a SaaS company specializing in security compliance software. Founded by John Dillard, the company developed innovative solutions to tackle complex operational challenges in the security and compliance sectors.

Scaling for subsequent funding rounds and acquisition

For an early-stage tech company like ThreatSwitch, achieving rapid growth while preparing for acquisition required top-level marketing solutions. However, hiring a full-time, experienced Chief Marketing Officer was not financially feasible.

Additionally, ThreatSwitch needed a marketing partner with expertise in selling SaaS solutions to enterprises and a commitment to measurable, sales-related results.

“We really wanted someone who, besides having a broad range of capabilities, understood the unique challenge of selling software. It was critical for us how Attractful used content marketing, relationship building, and sensitive marketing automation to deliver leads to our sales team.” - said John.

THE SOLUTION

A fractional and scalable marketing solution

Attractful seamlessly integrated into ThreatSwitch’s team, bridging the gap between marketing and sales. Our approach focused on:

‍Content marketing: Crafting compelling content that resonated with ThreatSwitch’s core target audiences‍
Lead generation: Leveraging multiple channels and trying out creative approaches to drive high-quality leads‍
Marketing automation: Streamlining lead nurture processes helped convert more opportunities while increasing cost-effectiveness

John emphasized the importance of measurable results, which Attractful delivered through a quantitative approach to marketing and lead gen.

THE RESULTS

Significant growth and successful acquisition

Attractful strategies lead to definitive improvements in key metrics:

‍The average deal size doubled in just one year‍
The conversion rate of early-stage pipeline opportunities went up considerably
The volume of opportunities saw a many-fold increase, boosting the sales pipeline quality

Most importantly, ThreatSwitch was successfully acquired by Sign In Solutions in 2022, a little over a year after starting to work with Attractful.

$4.8M

Added in ARR

40%

Increase in ACV

“When you’re trying to raise capital or get acquired, measurables are everything. It was critical for us to work with someone who had demonstrated experience and a commitment to delivering quantifiable results.”

THE ATTRACTFUL DIFFERENCE

“Close collaboration with our sales team was crucial”

“Attractful did a couple of things well. They integrated into the fabric of our team, becoming our marketing department. This close collaboration with our sales team was crucial. The other thing is their commitment to measuring results and demonstrating clear associations between marketing activities and revenue growth. That helped us allocate our scarce resources effectively and position the company for further funding and acquisition”

- John highlighted.

‍

A young lady showing and explaining her presentation during an office meeting.

Why work with Attractful

Measurable growth

We have a demonstrated ability to deliver significant increases in deal size and conversion rates

Scalable and cost-effective solutions

We provide top-quality marketing solutions tailored to your needs and budget

Successful positioning

We leverage data-driven strategies to prepare SaaS companies for the next stage of their growth journey

ThreatSwitch